Graphic design at Aether Digital encompasses so much into one field, but the key point for us is that we make all of your design content look clean, contemporary and professional whilst clearly explaining your message.
As with all our work, our core ability is to use graphic design in a way which makes information easily accessible to your audience. We never just think about how ‘good’ something looks and ensure everything we create reinforces your brand identity.
Whether that’s being able to design a simple flyer which uses all of your brand colours and styles or being able to create you something entirely new from scratch. For example if you were looking for a complete rebrand then we would design you a new logo, choose colour schemes, select specific font types and create you a style which is unique to you and your identity.
Whether you’re in need of something as simple as a business card or have a project as large as a whole new brand identity, then we can create you something which not only looks great, but gets your information across to your audience as simply as possible whilst looking great.
HOW WE WORK
Step 1 - Project Discussion
Talking through your project, no matter how large or small, is always the first step when we work with you. Knowing exactly what you’re looking for and being able to discuss styles and look at examples is always key in creating you the perfect design for your project. For design work, we are happy to talk over the phone, through Skype or in person – because it’s a visual medium we find that as long as there’s internet access to hand then we’re always able to pass across visual ideas and discuss a project thoroughly.
Due to the vast array of options available, each type of design has a unique way of being created – so for this example we’re going to use a ‘Logo Design’.
Step 2 - Draft Designs
Now that we have a solid understanding of the style you’re looking for, we begin to sketch out a range of ideas and get to work creating your graphics. For design work like ‘Logo Design’ we would design a whole page worth of draft ideas for you to choose from at this stage – other simpler formats (flyers etc) don’t require so many variations however.
Step 3 - Refinement
Having been passed across the draft designs, we then ask you to choose from the array of ideas we’ve created and give us a list of changes to make your final version. These are usually ideas such as “can you take the banner element from Logo Example 2 and put that across the circle in Logo Example 5” where you’ll spot certain elements you like on each logo design and begin to merge elements to create your perfect design.
Step 4 - Final Design
Having listed your changes we then create the perfect final design from everything you’ve requested and send it across for a final sign-off. Upon completion, we are then able to provide your design in any formats or sizes you require. Especially for logo designs, we usually send across a good mixture of file formats which are best suited for different applications such as ‘Web Version’ and ‘Print Version’ etc.
Here at Aether Digital we pride ourselves on our ability to create bespoke pieces of work which both excite and educate your target audience. With many years experience we are proud to offer services of video production, graphic design, website creation and social media management.