Last Minute Couriers operate a local collection, same-day delivery service from Kent to anywhere in the UK. They approached us as they setup the business, needing a new brand identity which would look professional but ‘friendly’ at the same time.
We decided on a sky-blue colour scheme which kept a corporate feel but also enabled the brand to be considered ‘friendly’ to ensure all types of markets would be enticed to use the service. We also created the simple icon of a van with a clock on the side to ensure there was a clear message to audiences even if they only saw this icon. With the branding created we then set to work on our usual business marketing pack consisting of business cards, flyers, letterheads and social media designs to ensure they had everything they needed to market the company properly.