Four Seasons Fencing are a fencing company based in Ashford, Kent who offer a multitude of services to clients including fence fittings, contracting and supplying local traders.
Having built their online retail shop website we were then asked to take a look at their current contracting website to see if there was anything we could do to give it a more contemporary look. The key issue here was branding, the company operate 2 different types of services which are targeted at very different markets. Their retail shop is designed for the local DIY market who would buy their fencing products and do the fencing themselves. The other side of their business is much more focused on commercial aspects and needs to target contractors and traders. Although very different markets, the branding and design needed to be kept the same in order to reinforce their brand awareness, but make the contracting website much more ‘corporate’ in comparison to the general public retail market.
As you’ll notice on the website, we created the homepage with an immediate choice in case someone had landed here by mistake, and wanted to be on the retail site. Two striking boxes which would allow both target markets to be covered whilst also offering a multitude of information for the key target of contractors and traders. The site also needed to showcase their professional range of fencing products as well as host an area to list all their most recent projects and news.
Lastly, their website was ranking well in search engines thanks to some solid SEO work on the previous website. Therefore upon migrating the new site over it was imperative that we kept all these ranking pages and ensure not to overwrite anything so they maintained their current rankings online which was all completed successfully.