Balochistan is one of the poorest areas of Pakistan and we were approached by the international charity group Muslim Hands to create a new brand identity, build the website and design a range of print artwork for use at a large event they were soon running to help boost the Develop Balochistan initiative.
As always we started with the brand, we wanted to ensure it was in-keeping with the current style of Muslim Hands as to not detract from the fact this was one of their major projects, but equally give it a sense of individualism. Making use of the same colour schemes and font styles we then made use of the Pakistan flag emblem and incorporated the two hands (which are a large aspect of Muslim Hands brand identity) which then metaphorically were holding up the emblem – like ‘helping hands’ developing Balochistan. From this final branding design, we then set to work on building a clean and contemporary website which got across the severity of poverty in the area but also informed potential investors about how they could help the initiative. The rest of the print artwork then followed the same overall style to keep a consistent brand in all aspects of design and involved the creation of a 15-page information booklet, flyers, banners, an agenda and posters – which were all printed and used at the conference held in Islamabad.